Bad to the bolt

Brio Innovation was to conceive a three-wheeled roadster for the North American market. Ergonomic and stylistic analysis as well as technical development was all part of the mandate. From external paneling to cockpit fine-detailing, nothing was left overlooked.

The V13R was introduced to stunned audience at the 2007 SEMA Show in Las Vegas.

Client

Campagna Motors

Activities

  • Market assessment
  • Product branding
  • Research and conceptual development
  • Ergonomic analysis
  • Technical development
  • Production ready 3D modeling
  • Production launch support
  • Computer generated images
  • 3D animations