Industrial design consists of creating and developing industrially manufactured products. Its primary objective is to enhance the value of the product as a whole, optimizing human, as well as economic aspects, in order to meet the needs and expectations of both users and business people.
Industrial design primarily draws its strength from a unique comprehensive view which enables it to assume leadership of the project. This vision stems from the experience of multiple fields, markets and technologies, a process of specific analysis and collaboration with other experts. With less preconceived ideas, it offers a fresh look at the object, and causes a transformation of the usual patterns of thinking, which enables innovation.
In keeping the balance between creative and technical considerations, design takes into account all the data pertaining to a project: needs, expectations, constraints, as well as technical, functional, aesthetic, social and economic criteria.
At a time when it becomes essential to stand out and innovate, industrial design is a sensible and profitable business solution. It is an essential partner in the current context of globalization, increased competition and rapid advances in technology.
Industrial design is an active participant throughout the entire development process. Furthermore, in order to take advantage of its full potential and foster returns on investment, it should be involved right from the beginning of the project. In fact, nearly 70% of the total costs are determined in the first stage of the development process; this is when opportunities to reduce them are most abundant.