Mandate
Reinvent the user experience, then design and develop the new three-wheeled roadster to expand Campagna Motors portfolio.
Objectives
As part of an aggressive growth strategy, Campagna Motors collaborated with Brio Innovation to expand its portfolio and take advantage of a key segment in recreational vehicles. In line with the company's vision and desire to enter a promising market, we managed the project from design to technical development and reinvented the user experience of this new three-wheeled roadster.
Services
- Competition study
- Brand DNA and design language
- Design vision
- User experience
- Product architecture
- Soft mock-ups
- Ergonomics
- Concept generation
- Design for manufacturing
- Class A surface modeling
- Mechanical engineering
- Validation mock-ups
- Technical drawings
- Supplier sourcing
- Production development
Approach
The design of this model was centered around a brand image study phase and stylistic and semantic research. We defined a free, dynamic, and sensational driving experience. Our design vision guided the body and interior design to make the V13R a unique vehicle that communicates the Hot Rod spirit to new consumers.
Our expertise in optimizing manufacturing and assembly methods made the production of the three-wheeled vehicle smoother and faster than the previous model.
Results
Officially unveiled at the SEMA SHOW in Las Vegas, The V13R wowed the experts. Powered by a Harley-Davidson engine, it embodies the power and freedom of a generation. It has the ride quality of Campagna Motors' iconic T-REX and the style of a roadster. Its attitude and performance make it a great addition to our client's portfolio.