Mandate
To design and to develop a new stand-up driving snowmobile for Widescape, from trends research to detailed parts development.
Objectives
Based on an existing functional prototype, our mission was to provide the entire conceptual and visual aspects of this new innovative and unique product. The concept had to translate the light and compact spirit of the vehicle while giving it a sporty and agile approach. Being recognized for our professionalism, we had to meet a high level of execution quality and style.
Services
- Competition study
- Trend study
- Brand DNA & visual language
- Design vision
- User experience
- Product architecture
- Soft mock-ups
- Ergonomics
- Concept generation
- Design for manufacturing
- Class A surface modeling
- Validation mock-ups
- Color, Material, Finish
- Graphic design
- Production development
- Full size visual prototypes
- Photorealistic 3D rendering
Approach
With our vast experience in the field of motorized recreational products, we had to remain extremely vigilant in order to identify upstream any element that could negatively affect user perception. Our early involvement in the process allowed us to advise our client to make an important change in the engine system configuration to optimize the driving experience and to improve proportions. This new type of vehicle benefited from a thorough research of actual trends in similar and related markets. Above all, we had to seduce and convince the end user of this unique experience that was yet to be discovered.
We supported and refined our concepts with clay models to better understand all view angles and to identify improvement areas. In the production development phase, we focused on simplifying the assembly, the fastening details, and optimizing each part for the selected materials and manufacturing processes. We provided the final production files for all injection molded parts. The result is a high-performance vehicle with compact proportions and a lively, spirited character.
Results
The WS250 stand-up driving snowmobile is a world premiere. While adding a new dimension to motorized winter sports, it has generated a great interest to the media, professionals, and motorized recreational products enthusiasts. This project of heart and passion is an adventure of intense collaboration with impeccable results, bringing industry recognition for the new Widescape brand.